OWOX BI

Start by getting all your marketing numbers into one place, then use them to decide what to do next. With OWOX BI, teams connect ad platforms, Google Analytics, CRM records, call tracking, and even offline sales so day-to-day reporting stops being a manual export-and-clean routine. Set up the data inputs once, schedule refreshes, and work from a consistent dataset instead of juggling spreadsheets and mismatched naming.

Use it to manage campaign spend with a clear workflow: pull cost data from sources like Facebook, Bing Ads, Criteo and others, match it to on-site behavior, and compare channels using the same rules. From there, review performance by campaign, ad group, or audience, spot waste quickly, and reallocate budget based on results rather than last-click guesswork. This is especially useful when multiple platforms report different totals and you need one version of the truth.

When you need answers fast, build the report you need without starting from scratch. Use prepared datasets and a guided interface to generate dashboards and one-off analyses for questions like “Which partners deliver profitable users?”, “How does payback change by cohort?”, or “Where do online research and offline purchases diverge?”. Common workflows include CAC and LTV tracking, CPA partner comparisons, RFM segmentation, and ROPO analysis.

For ongoing management, create KPI views and benchmarks for teams, then monitor trends over time to support planning. Produce scheduled summaries for leadership and ad hoc reports for investigations, while keeping sensitive data protected through controlled access. The goal is to make measurement a repeatable process: connect sources, validate metrics, publish dashboards, and use insights to adjust strategy every cycle.